Facebook Marketplace tips to maximize your selling potential

Introduction

Facebook is a social networking service that allows users to connect and share with loved ones online. Mark Zuckerberg, who was a student at Harvard University, founded Facebook in 2004 as an exclusive service for college students. By 2006, any user with an active email account and at least 13 years old could join Facebook. With more than 1 billion users worldwide, Facebook is the largest social network globally. It is shown Facebook Marketplace tips to maximize your selling potential.

Why Use It?

Ever think why Facebook is so popular? There are now dozens of other ways to communicate online-instant messaging, email, and so forth. But there’s a certain magic to connecting with, and sharing with, the people you care about-all at once.
In line with having your own e-mail address, many folks today regard having a Facebook account as an essential in being online. Many others have also tried to have links to Facebook on their various Web sites because of its use throughout the world. This will mean that you can then log in to several service providers using one Facebook.

How does sharing on Facebook work?

Facebook enables you to remain in touch with friends and family through the means of posting status updates and sending messages. You can also share lots of content like links and images. Facebook sharing is, however different from other online forms of communication. The information you share on Facebook is public as many people are likely to view it. On the other hand, email and instant messaging are private.

Although Facebook has options for privacy to help you limit who can see what you share, it’s essential to realize that Facebook is intended to be more open and social than most other means of communication. We’ll discuss sharing and control of privacy further in our lectures on Facebook privacy and changing your privacy settings.

What is Facebook Marketplace?

It’s your go-to social media advertising platform, a global social network, and now a marketplace! Facebook Marketplace, a new service that will let users buy, sell, and trade goods with others in their neighborhood, was launched on October 3. It is Facebook Marketplace tips to maximize your selling potential. To test out the new feature, visit the Facebook app on iOS or Android and touch on the Shop button at the bottom of the app. The desktop version won’t be accessible for several months at least.

9 ways to help you reach your top sales

1. Do some research

First and foremost, take the time to learn what is really hot on Facebook Marketplace when it comes to selling. Thus, you’ll find a way of standing out in the midst of it all and how to price the stuff.
You may need to put on your detective hat once more to review the profiles of possible buyers after creating your listing. It may indicate potential problems down the road if a buyer has just joined Facebook or has few friends.

2. Take Excellent Pictures

Having high-quality images will not only help sell your products faster but it can also help in the case of fewer enquiries being made about your products. So to ensure that your colour and features of your products are taken properly, you need to pay attention to lighting as well as the background. For these, a solid white is advised.

Additionally, you should take a few pictures from different perspectives (up to 10 photos can be uploaded per listing on Facebook Marketplace). It may seem paradoxical, but you want to be honest about its true state, so make sure to include one or two close-ups if there are any flaws.

3. Use Relevant Keywords

The more descriptive you can be while writing your title and description, the better. Write down as much detail as you can about the model number, color, capacity in terms of storage, the condition, style, material type, and brand name of the item. That is to say, do not use vague and broad terms. Using relevant keywords would make your listing appear easier to find for potential buyers and Facebook Marketplace tips to maximize your selling potential thus increase its rank in the search results.

4. Select the eight categories.

List your products in the wrong category if you want to really frustrate Facebook users as well as customers. You would waste your time as well as that of your potential leads in the long run. People who need your product cannot be reached if it appears in the wrong category.

5. Include metrics

Potential buyers will not be able to gauge the correct proportions, even with the assistance of a range of pictures taken from different angles. An inch can mean the difference between something being just large enough or far too big for some items, especially furniture, even as it is very nice to know that an item is average size or slightly smaller than usual. You may also want to include the weight, if the type of product you are selling has any appreciable weight to it.

6. Add Shipping Information

It is still a good idea to add delivery and add a modest bit to your price, even if you will only be selling to local customers.

7. Use a Credit Card or Secure Electronic Payment Service

One of the disadvantages of Facebook Marketplace is that it lacks an integrated payment processor. This means that the vendor has to make a payment arrangement with the buyer directly. Never use cash or gift cards at any cost. Instead, use a reliable service like PayPal, which can investigate false claims on your behalf.

8. Reconsider in a Week

If your product has not sold after a week, reviewing your pricing and description would be best. Maybe the asking price is too high, which makes you consider lowering it.
It may be seasonal if you are sure that it will sell for that amount (in fact, it may be able to sell for more). If so, it may be wiser to relist your product at a later time when it is truly appropriate for the season. Ultimately, you cannot hold your target audience responsible for their reluctance to purchase items such as Christmas decorations in April.

9. Advertise Your Listings

It is also advisable to promote your listing on other sites, such as Instagram, to attract more potential buyers. You will give your listings a unique identity so that customers will even start recognizing your listings and style and be more likely to support you consistently because they will know that you and your goods are authentic. Therefore, if your focus is on furniture and appliances, then it becomes your specialty, and you begin to build your business in the marketplace. If you establish a little consistency, you are able to manage your prices better and gain a following in channels.

Tips for Sellers

Really, the photos are vital.

If you ask any typical Facebook Marketplace user what would be your advice, they’ll likely emphasize how important good pictures are. Professionalism and skilled composition of an interior designer is not required. Yet some general guidelines can work magic.

Take the shots in daylight. 

Especially in the case of highly-coloured things. And ditch the filters.
Photograph flaws and include a scale item. A wingback chair with two tears in the back sold recently. To show the length of each tear, I photographed them separately, holding a tape measure in the frame. While it is nice to note nicks, scratches, and stains, especially in visible areas, close-up photos can make them appear larger than they are. Potential buyers will be able to get an accurate view of the actual size of any defects if you measure them with a tape measure or a quarter.

Do not make the clutter appear in the picture. 

Do not take a photo that includes boxes or piles of knickknacks if you’re in the middle of a move.

You just need three or four pictures, so don’t overdo it. Quality is way more important than quantity! Mine included one picture taken straight-on, one that was taken at an angle if it seemed appropriate to the object, any other close-ups of defects and a picture of how you staged the item in your home.

Screenshots are fine!

It is perfectly fine to include a screenshot of the listing, for instance, with your own photographs of the item if you bought the item online and it still available. Note: Never use a screenshot in place of your own photographs.

Conclusion

What prevents you from branching out to another eCommerce sales channel, say Facebook Marketplace, if you currently sell in just one channel only? Facebook Marketplace is among the easiest and most favorite channels if you are worried it will take up extra labor.

Facebook marketplace is the easiest and safest way to sell products online, but there are still some risks. So, should you decide that you do want to meet the buyer instead of mailing the goods to them, you need to avoid dangerous circumstances at all costs.